A business intelligence strategy refers to all the steps you undertake in order to implement business intelligence in your company. It goes all the way to diving in the BI process, defining the stakeholders and main actors, to assessing the situation, defining the goals and finding the performance indicators that will help you measure your efforts to achieve these goals. You define the strategy in terms of vision, organization, processes, architecture and solutions, and then draw a roadmap based on the assessment, the priority and the feasibility.